Corporate and national firms used to be very popular when real estate was preformed mostly out of MLS books and advertised in newspapers and magazines.  However, since the digital era of home buying has emerged, and buyers and sellers are focused on a more intimate, concierge level of service, they are leaning towards boutique real estate firms.

 

This is not to say that national firms do not have good agents within them, or even a noble operation/mission, but a corporate firm usually needs to be profitable on a level that a boutique firm does not, and because of that, they tend to be less picky with agent recruiting; they need to produce numbers by volume of agents. When overhead is high, as with any corporation, it needs to be profitable.

 

After a brief beginning at a corporate real estate firm, Owner/Founder of the boutique firm, Team Anderson Realty in Holly Springs, Erica Anderson, only joined boutique firms.  Then Erica started her own boutique firm in 2015. Her vision was to have a firm that focused on client satisfaction and not solely on volume. She hand selected agents, and has turned some applicants down, as she wanted the correct fit for her firm to uphold its reputation. At Team Anderson Realty, we believe we spend more on marketing each of our listings than most firms, if not all the agencies in the Triangle Area. Due to a strong reputation, and a demand to market in other areas, the firm grew to add a total of 5 MLS accounts (Multiple Listing Service), allowing certain homes to be marketed in multiple MLS’s. We believe that the consumer wants a personalized approach to real estate, and a broker/owner that cares about each transaction, even if she, herself, is not the agent on the contract. As a small business owner, Erica prides herself on her ethics and the talent that the agents within the firm possess.

 

Team Anderson Realty is located in the Historic Village District in Downtown Holly Springs, NC, and we would be happy to go over any questions you may have either, in person or on the phone. We work with both buyers and sellers with a strong reputation in the area. Please visit: www.TeamAndersonRealty.com or call: 919-610-5126.